Slumdog Billionaire

Future products, I think, have a habit of revealing the true flaws in the previous product.
For example looking at the new Ford Street Ka reveals that many people who bought the plain old Ka thought they could do without a roof in sunny England, and complained that the interior just wasn’t quite plasticy enough.
Likewise, that NASA plan to replace the Shuttle with a metal bucket on a parachute reveals that NASA thought the Shuttle was a real shitter that kept exploding and killing people.
Also the fact that my year old £1000 Macbook Pro has started to creak reveals that many people have experienced this and that is why Apple have decided to make the new one out of one big laser cut block of aluminium with no joins, for £1700.
This is why they are rich.
Things are slightly different on the internet. When a website is replaced by a newer model, it’s usually replaced by a different website altogether. Whoever achieves this will turn from a slumdog into a billionaire over night.
On the internet there is a nasty little class system at work too.
MySpace and Facebook are prime examples. When MySpace became full of ‘my first komputa’ chavs we all moved to Facebook. When all the Facebook applications turned into spam and viruses which started attacking us we all moved to Twitter to be around more respectable company, such as Stephen Fry.
The problem with Twitter though, is for the first time in the history of the internet it’s actually a step backwards.
The principle is right but the website itself is far too basic, and for once in the case of Twitter, “keep it simple stupid” is not the answer.
An example - you follow lots of interesting people, let’s say just 7 of them. However if just one person per day has a case of verbal diarrhea and spews out 10 messages in the space of a couple of hours this pushes all your other interesting friends off the page every single day.
And for some reason I never feel compelled to look at more than one pages worth of Twittering.
Meanwhile on Facebook, the problem seems to be that nobody really tweets enough, because you’re all scared of what people might think (you bunch of complete cowards).
People don’t seem to be honest, or frank, or blunt, or to be quite frank and blunt - have much to say at all, with a few exceptions. It’s all become a bit safe, it’s all become a bit of a peacock show of fluff, a bit of a bluff. Photos from an uneventful night out are made to look like a 1980’s cocktail party at Elton John’s pent house.
I enjoy reading those notes or blogs from friends who risk their neck and don’t really censor themselves, especially when they have a unique style and a theme or use photos to head up their note. A spammy ‘25 things’ note is just not quite the same.
Beyond the obvious ‘look-at-me’ value from the uploader and the obvious ‘voyeurism’ from the viewer, there doesn’t seem to be much incentive to keep using Facebook, especially as we all have mobiles, email accounts and - mouths.
The reality of Facebook’s day to day ramblings are nothing like the 18th century era Marie Antoinette orgy that people like to portray them as.
As Stephen Fry would say, “It’s all become a bit low rent”.
In fact the sensible people have vanished altogether to conduct their lives in private, and Facebook is dying on it’s arse. Which is a shame really because it’s uniquely addicting, potential ego boosting and occasionally speak-your-mind joyously entertaining.
The fact is though, that Facebook, and MySpace before it, and Friend’s Reunited before that (pah!) all made absolute billionaires out of their creators.
For anybody that joined Facebook only not to really use it, or to leave later on, here is a customer waiting for a replacement.
For the millions who have flocked to the company of Stephen Fry on the not-quite-the-full-deal Twitter, there is an opportunity in waiting for some lucky inventor.
There is a slumdog out there somewhere ready to step up with their idea for the future of social networking, the customer base is huge - the whole of the world wide Internet.
I have a feeling that this time it won’t be a revolution, but an evolution of what went before.
It’s simple really. Forget stupid pokes. What would you really miss if these websites disappeared today?
What do I miss about MySpace?
The ‘my website’ feel of the customised page and the music orientated design. I didn’t miss the tatty customisations by chavs and the bad technical side.
What do I miss about Facebook?
It’s become something of a jack of all trades, master of none, witness the awful pop up MSN style chat, but it does still have it’s uses. Organising events and a spam-free friend-messaging emailer for one, and a good way to get your blogs and photos noticed, another. I won’t miss the fact that it’s now ever so out of fashion and slightly naff, and the abject failure of the open ‘apps’ side, which was once so promising. Facebook, in the last 6 months, has not played to it’s strengths.
What do I miss about Twitter?
Nothing yet, but when it’s gone due to being a bit rubbish, I’ll miss having a first hand insight into the world of famous people and being able to follow (without the many annoying distractions on Facebook) those friend’s candid enough to reveal something interesting, the moment it occurs. It’s also a good way to get a feel on the news, on opinions, on the pulse of the world’s people. As a collective text it (regrettably) makes news agencies and journalists redundant, or at the least turns huge news organisations into ‘just web editors’ collecting together 2nd hand news from Twitterers. However if it kills the tabloids and ITV I’ll be more than happy. Bad quality journalists without an interesting voice of their own when there is pressure placed on the market, will be the first to die off. However at the other end of the scale I hope professionals, like at the BBC in most cases, make it into the next decade alive.
Now some suggestions:
Imagine a searchable text generated by people, like Twitter but based on locations. When the US Airways plane crashed in the Hudson, you could use a Google Map’s style interface to view what people were muttering as they looked out of their windows (of nearby flats, not the plane, ahem). Similarly, a radar of famous / interesting people would be handy, because this is pretty much what all the success of Twitter is based on - and don’t let the Open Source tech nuts tell you differently. If they had their way instead of a map we’d all be searching for secret code words prefaced with hashes on some kind of black and white terminal screen.
I think the next generation website has to take some cues from video games as well. A class system could be in place where people could rise up it based on how much they say and how interesting it is. The higher class you are the more you’re noticed in the community. Community leaders would emerge and get due recognition. This would be a motivation for people to be more candid, and to stop simply looking on mutely.
Many of my closest friends are on Facebook - but because they’re not techno nerds like me - they never really say anything or use it.
Something needs to happen to motivate them to get more involved. The same person might happily play a casual game on the Wii but never write a blog. Current ways of blogging and surfing websites are not interesting enough to bring these technocasual people on board, which is a shame because they’re usually some of the most interesting ones, who actually have lives to lead
The final aspect which must be present is that the website is primarly a communication tool. Facebook has gone some way to replacing email for casual social chat, and even some business communication. This is a huge feat. It’s not effected by the same spam which blights email, when you get a message on Facebook you know exactly where it came from.
So the new website must:
Have a sense of community but with a class ladder, leaders and followers. Video game style.
Be more locally based but expandable via a location based search to gauge moods and news first hand
It must pander to people’s egos in some way.
It must have a voyeurism aspect.
It’s got to be a communication tool, a casual means of expressing oneself in the company of friends.
It must contain multimedia like photos and videos.
It mustn’t go to far and be the jack of all trades. YouTube does video, I hear
These are the key aspects, and in my next blog I’ll try and put them into a fully formed idea for a social networking website of the future.
PS
Congratulations for reading this far. You must really really really had wanted to get to something more interesting. Well… tough!









